Knowing About Advantages Of Hiring the Best SEO Company

Online businesses are getting prominence and are being noticed with each passing day. In fact any kind of business today knows the importance of having an active online presence to reach out to more and more numbers of customers. And the first step towards making an online presence is having a website. Along with being well designed and having relevant content, the website should be properly optimized. Without proper search engine optimization (SEO), the website will not appear in the top results when search with keywords is done. Many people believe that SEO is a simple thing and can be handled on one’s own. But, there are many technical aspects of SEO, which only professionals can handle. There are many companies offering SEO service to customers as per their requirements.

Mentioned below are some advantages that can be obtained by hiring an SEO company or agency:

Getting expertise assistance regarding SEO – SEO involves various kinds of tools and techniques, which a common man might not be well aware of. Even if he knows, he might not be able to use and implement the same properly for best results. This is where an SEO agency comes into the picture. The SEO professionals have thorough knowledge regarding the techniques that need to be implemented for successful results. However, the SEO industry is extremely dynamic and formulas and ranking criteria keep on changing. The algorithms of leading search engines keep on changing from time to time and SEO techniques need to be adjusted as per that. A professional SEO consultant will be well aware regarding the changes.

• The website sees great results – Hiring a creative agency for taking care of your website’s SEO needs is a smart move. With proper SEO, your website will be making its place among the top search engine results pages (SERPs). SEO helps in giving the website the required exposure so that it reaches out to more numbers of people and becomes a brand. With search engine optimization, the website will target the most relevant keywords, will be able to load quickly and will be able to compete smartly with other competitors in the market. If the SEO of the website is done properly, application of other marketing tactics can be minimized.

• Helps the business owner in concentrating on the main business – SEO takes lots of time, energy and patience. As a businessman, investing time in SEO jobs is not desirable as other important works get hampered. As mentioned previously, there are many things that need to be taken care of in SEO and these take time and concentration. Outsourcing this job to a reliable SEO company will leave time for the businessman so that he can concentrate on his main business. The businessman will also be relieved from the stress as how the website is doing as these things will be taken care of by the SEO company only.

• Helps in bringing more revenue for the business – Online businesses are completely dependent on their websites. And if the website is not suitably optimized, it will not be able to able to do business in the way it is intended to. A well optimized website helps in earning more revenue for the business. With more and more people finding the website with relevant keyword search, brisk business can be done and higher revenues can be earned. Overall SEO proves to boost business in all ways possible.

• Get additional services with SEO company – If you are lucky in finding the best SEO company, assume that you are blessed. This is because such a company will not only provide services regarding SEO; it will offer many additional services as well. Majority of online marketing needs can be handled by the company along with advertising, web design, inbound and outbound marketing, website content and similar services. In fact many of these services are available at highly discounted rates, without quality compromise.

With so many benefits, there is no way but to hire the best agency offering high quality SEO services to customers at most reasonable rates.

Jason Turner is a professional content writer and blogger. He loves to write on different topics and spread great ideas over internet. He took the idea of this article from https://deprigo.com.

Article Source: http://EzineArticles.com/expert/Jason_Turner/2251427

 

10 Things to Expect from Your SEO Copywriter

From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it’s almost impossible to keep up.

These changes have led to a growing appreciation of the value of quality web copy. This appreciation has, in turn, led to an influx of opportunistic ‘copywriters’ promoting themselves as website copywriters or SEO copywriters. Don’t get me wrong, there are quite a few excellent SEO copywriters out there, and you should definitely shop around. The purpose of this article isn’t to scare you; it’s to help you find the SEO copywriter who’ll deliver honest service and excellent results.

So with that in mind, take a look at the following ten tips. These are the things you have a right to expect from anyone wearing a name badge that reads “website copywriter”, “SEO copywriter”, “internet copywriter”, or “web copywriter”… (See also http://www.divinewrite.com/websitecopywriter.htm and http://www.divinewrite.com/makethemost.htm.)

1) An understanding of SEO

Obviously, your SEO copywriter must have a solid understanding of the essentials of Search Engine Optimization. They must know that ranking is essentially the result of a website’s relevance (i.e. keywords) and importance (i.e. inbound links). There are a whole lot of other factors involved, but if your SEO copywriter doesn’t understand these two basics, you should look elsewhere. If you’d like to ensure your SEO copywriter knows a little more than just the basics, take a look at http://www.divinewrite.com/SEOCEO.htm, http://www.divinewrite.com/seocopy.htm, http://www.divinewrite.com/seotradesecrets.htm, http://www.divinewrite.com/webcopyenough.htm, and http://www.divinewrite.com/seoarticles.htm for some clues as to what you might like to ask in order to assess their knowledge.

2) Proven experience

The proof is, as they say, in the pudding. It’s not enough that your SEO copywriter can talk the talk; they must also be able to walk the walk. Ask to see some examples of websites for which they’ve obtained some good rankings. Note that it may be very difficult to find an SEO copywriter who has actually worked on both keywords and link generation (especially article PR), so if you find one who has, and they write well, snap ’em up! They’ll have a very broad and useful working knowledge of search engines.

3) An understanding of how many keywords to use

You don’t want to fill every page up with every keyword you’re targeting. This simply dilutes your site’s relevance and reduces readability. Ask your SEO copywriter how many keywords they would recommend targeting on each page. Hopefully they’ll suggest no more than 3, preferably 2. By targeting 2 keyword phrases per page, you can use them a lot without impacting readability.

4) Clear agreement on who will provide keywords

Someone needs to perform a keyword analysis in order to figure out what words you should be trying to rank highly for. Your SEO copywriter should be able to do this for you, but it’s quite often more cost-effective if someone a little closer to the business does it. Either way, make sure your agreement with your SEO copywriter makes it very clear who is performing this task. Don’t assume the SEO copywriter is going to do it, because they may assume you’re going to do it, and then you’ll blow your budget.

5) Keywords or keyword phrases

Expect your SEO copywriter to offer some advice regarding how specific you should be with your keywords. In most industries, the competition for keywords is so fierce that you’ll be forced to target very specific keywords in order to rank – at least at the outset. For instance, if you’re in IT, you probably wouldn’t start out by targeting the keyword “IT”. The competition is immense (at the time of writing, there were approx 3,240,000,000 results for this search in Google.com) and the IT giants already dominate the search engines for this keyword. Instead, try using a more specific keyword phrase like “IT infrastructure consulting new york” (at the time of writing, there were only around 4,000,000 results for this search in Google.com). The other benefit to targeting more specific keyword phrases is that you’ll generate more relevant leads.

6) Agree on word count per page

Always make sure your SEO copywriter gives you an indication of the number of words they expect to write per web page. While it’s necessary to have a decent body of words on most of your web pages, you certainly shouldn’t have too many. What “too many” is all depends on your industry, the objective of the page, and the needs of your audience. It’s always a delicate balance, but it’s certainly possible to rank highly with only 100-200 words per page. So don’t be fooled into paying for copy you don’t need!

7) Density targets & measure

SEO of a web page is NOT guess-work. A good SEO copywriter will talk about density measures. This is a measure of the number of time the keyword phrase appears on the page. It’s expressed as a percentage of the total word count of the page. So if your page has 200 words, and your keyword phrase appears 10 times, its density is 5%. As a rule of thumb, your SEO copywriter should be aiming for a density of approximately 5% for your primary keyword phrase and 3-5% for your secondary keyword phrase. If your density measures are much higher than this, readability will be reduced, and you’ll risk being perceived as spam by the search engines. Make sure your SEO copywriter understands keyword density, is prepared to state the target density for each keyword phrase, and is also happy to be measured by that standard (should you decide to measure).

8) Where to place keywords

The question of keyword placement has been the subject of much debate amongst SEO copywriters. While it is still unclear how much impact placement has, there is a general consensus that it has SOME impact. Be sure that your copywriter is aware of this impact. Popular opinion has it that keywords are more effective if they appear in headings, bolded text, links, and generally toward the beginning of the page.

9) Some comment on structure & links

Websites are generally better indexed by search engines if their spiders can traverse the entire site using text links. This means your SEO copywriter should be linking each page to every other page using text links. If your site is complex, this may be impractical, so your SEO copywriter will need to create a hierarchical structure for your site. First, they should break your subject material down into categories. Then for each category, they should write a summary page. These summary pages should be accessible from higher level pages via text links. They should also be accessible from each other. Each summary page should link – using text links – to a number of pages discussing the finer details of the category. And each detail page in a particular category should link to every other detail page in that category (once again, using text links). This way the spiders are able to travel from the top of your hierarchy to the bottom, and from left to right across any level.

10) Don’t believe grand promises

SEO copywriters can play a significant role in increasing your search engine ranking. But they can’t do it overnight. By optimizing your site for your target keyword phrases, an SEO copywriter is simply declaring the relevance of your site. If you engage an SEO copywriter to write helpful articles containing a byline with a link back to your site, you can then submit these articles for publication on the Internet, and this will steadily increase your ranking. But if an SEO copywriter tells you they can dramatically increase your ranking in a matter of hours or days, be wary. NOTE: Your SEO copywriter should be able to submit your articles to various submit sites on the Internet. These sites are closely watched by hundreds of thousands of publishers of e-newsletters and article pages from all around the world. High quality articles are quickly snapped up and published prolifically. And each time your article is published, you’ve got another link back to your site, thus increasing the importance of your site (to the search engines).

Conclusion

An SEO copywriter is a valuable addition to your marketing function. But you need to make sure you choose wisely. When you know what questions to ask, the battle is half won.

Happy hunting!

* Glenn Murray is an SEO copywriter and article submission and article PR specialist. He is a director of article PR company, Article PR, and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.DivineWrite.com or http://www.ArticlePR.com for further details, more FREE articles, or to download his FREE SEO e-book.

Article Source: http://EzineArticles.com/expert/Glenn_Murray/4889

 

Ethics, Best Practices, and SEO – A Crisis in the Profession?

There has been much debate recently on the practice of ethical Search Engine Optimization (SEO). The recent removal of a high profile SEO company from the Google results has plunged the industry into yet another debate on what is ethical and what is not in our profession.

I have been involved in the SEO industry for a few years now and the mention of the word ethics and best practices in what is still an unregulated industry creates a level of confusion the likes of which I have not observed in any other industry. Why does this reluctance to discuss ethics and best practices exist? After all, we call ourselves professionals and as professionals we should strive to be part of an industry which stands for best practices and quality of service.

The confusion seems to come from the way that search engines rank sites. Each search engine has an algorithm which is a complex method of giving a value to a site which will ensure that it is returned in the search results when a relevant keyword is typed into a search engine. These algorithms are kept secret by the search engines for obvious reasons. The SEO industry is highly focused on analyzing these algorithms and using any knowledge gained to modify and rank websites. Ask any two SEO’s what they consider to be ethical in their pursuit of top results and you will most likely get two very different answers. Hence, the lack of agreement on what is ethical and what is not.

So where do we start? Our commitment must always start with the client and our responsibilities to them. An ethical company will always demonstrate loyalty and respect to their client. This is true whether they are an SEO, a doctor or an accountant.

Having sound business practices and a professional approach to all that you do then we can move onto the ‘search engine guidelines.’ All the major search engines and directories publish their own guidelines of use for webmasters. This should be the minimum that any SEO practitioner complies with when working on a client’s site. Search engines have a right to protect the integrity of their results and the SEO practitioners should respect those guidelines.

The confusion seems to arrive with the interpretation of the guidelines. One SEO will interpret the rules to mean one thing and another SEO will see it as completely different. The stakes are high and a top ranking in Google for your site is powerful branding and can lead to a major upswing in your business.

SEO practitioners have been classified as ‘whitehat,’ and ‘blackhat.’ Whitehat practitioners are the ones that try to stick to search engine guidelines while blackhat operate using more questionable techniques and view the search engines as the ‘enemy.’ Unfortunately blackhat techniques can sometimes adversely affect the sites ranking and worse, get their client’s sites banned.

Blackhats traditionally play to the emotional needs of their clients and often convince them to part with their money without giving clear and specific information on the changes they will make to their sites. If a client is fully aware of the risks and is prepared to buy into short term gain then that is their choice. However, many Blackhat SEO’s do not disclose their tactics. Would you hire a CPA who submits your tax return including questionable practices and breaking all the IRS rules? You are the one who will get audited, prosecuted and have to pay huge fines.

Blackhat techniques are just plain bad business practice. They also do the search engines and the search users a huge disservice by contributing to poor quality of results. This adds nothing to the end user experience.

The search engines say that any type of manipulation to get a site ranked is a threat against them and the relevancy of their results. Whitehat practitioners will say that they are not manipulating sites but rather fixing search engine obstacles within a web site. The need for their services is great as many web site designers do not know how to integrate search engine friendly designs.

Last year a prospective customer contacted me after being burned by a “rogue” SEO company who got their site (and others) banned from Google for spam tactics. A few weeks later they were contacted by the same “rogue” SEO company under a new name. Perhaps naively she almost fell for it again. She reasoned that if they had been banned once they would not do anything wrong again! This demonstrates the lack of knowledge that consumers have regarding our industry. They don’t know the difference between good and bad SEO. People are being taken advantage of because of their lack of knowledge.

No matter what techniques your SEO uses; ‘ethical’ , ‘whitehat’ ,’blackhat’ none at all it all boils down to one thing. Doing right by the client? Ethics is often viewed by many in the industry as hype.

I think the focus should be on serving users as opposed to manipulating the search engines. SEO’s who concentrate of making the sites the best that they can be for the end user will create a much better longer term affect. The SEOs who chase algorithms and try to game the search engines get burned when there is an algorithm change. Following search engine updates involving an algorithm shift, the industry message boards abound with posts along the lines of “I hate Google, they have killed my site” If these posters had spent more time improving their site for their clients, and the search users, the algorithm updates would be much less stressful for them.

At this time there is no initiative within the industry to create a trade body which sets a code of best practices. It is down to the consumer to practice “buyer beware” and ensure that they practice due diligence in selecting an SEO. They need to use even more caution than they would use to select any other vendor. I also believe the industry has a responsibility to provide education and resources for consumers and help de-mystify the profession.

Great SEO companies share their knowledge willingly. They hide nothing to either clients or search engines. They know that they have a specialized skill and are proud of what they do. They get their results through hard work and perseverance. They also know that to do the job properly takes a lot of time. This is something which most business owners feel they do not have. They are confident that when it comes to hiring a professional, their honest and open approach to their trade will be acknowledged by organizations who only want to work with the best.

The following are some golden rules I have written on choosing an SEO. If the consumer sticks to these rules then they should avoid the practitioners in our industry who give the rest of us a bad name.

o Only work with a company that follows search engine guidelines. (If I could only make one recommendation this would be it). The three main search engines are Google, MSN, and Yahoo. Look on their sites for their webmaster guidelines.

o Only work with a company that documents the SEO process they will use to rank your site

o Only work with a company that provides a written contract outlining their process and their costs

o Get at least four proposals for your site and compare services before you make a decision

o Do not work with a company that offers guarantees of top rankings. Nobody can offer these types of guarantees.

o Do not lock yourself into a contract you cannot get out of if you are not getting results

o Ask for references and follow up with them. If you still have any doubts ask for more. Ensure that references check out. Check that the suggested site is real and that the contact details given check out against the contact details on the site.

o Do not allow any work to be carried out on your site without your approval.

o Do not give the SEO carte blanche to do as they will with your site. It is your site not theirs. It is your responsibility to ensure that the SEO does not apply any techniques that would result in getting your site banned.

o Check the companies BBB (Better Business Bureau) report. Check for membership of any other established trade bodies such as the AMA (American Marketing Association) Many companies claim that they are more reputable because they are part of SEMPO (Search Engine Marketing Professional Organization.) However this is not the case. All that is required to be a member of SEMPO is a $299 annual subscription.

o Do not work with a company that engages in site wide link exchanges. Question their linking methods. Ensure that they only have a policy of linking with on-topic sites. Remember, your site is built for users not for search engines. If your site is about computers and your link to a site that sells children’s toys how useful do you think that link will be for your visitors.

o Ask other companies doing well on the Internet who they use for SEO. Always ask about the quality of customer service that is offered. It is not much use having a great SEO if you can never get hold of them.

o If it sounds too good to be true. IT IS!!!

In conclusion the SEO industry is a dynamic growing industry. This rapid growth has created some challenges for the industry. One of these challenges is the perception that outsiders have of SEO practitioners being unethical. To counteract this many SEOs are now promoting themselves as ‘ethical SEO.’ However, as the industry is unregulated it is up to the consumer of the service to become informed and exercise caution when selecting a SEO vendor. As the demand for SEO continues to grow the number of unethical practitioners calling themselves SEOs will also grow. To protect yourself, take the vendor selection process seriously. Look for vendors who are willing to share knowledge and partner with you to provide the best possible outcome for you business.

James Peggie is the Director of Marketing for Elixir Systems – a search marketing agency located in Scottsdale, Arizona. [http://www.elixirsystems.com]

Article Source: http://EzineArticles.com/expert/James_Peggie/14914

 

Bad SEO’s? What About Bad SEO Clients?

You hear all the time about bad SEOs. Bad SEOs are offering worthless services, failing to deliver on their internet marketing promises, polluting the search engine results–well, a lot of bad things. But how much ever gets said about bad SEOs’ spiritual counterparts: bad SEO clients?

As an SEO, I can see things from the other side of the table. You see, despite trying hard to make it clear I’m a good, ethical, results-oriented, smarter marketing, white-hat SEO, I have gotten no end of inquiries from bad prospective SEO clients. Sure, no one who gets cheated is ever entirely to blame, and some cheated businesses are entirely blameless. But the bad SEOs would have too small a market to stay in business if it weren’t for almost-as-bad clients.

Shades of Bad SEO Clients

First, let me make clear what I mean by “bad” SEOs. Bad SEOs are bad because they either do unethical things to get e-marketing results, or because they consistently fail to deliver results. A good SEO delivers results and does it without trampling over other people’s rights (like submitting automated comments to their websites or trying to get good sites de-indexed).

A bad SEO client, in turn, is someone who will only be satisfied (albeit temporarily) with a bad SEO. Because they refuse to consider ethical web consultants or smarter marketing strategies, they are creating markets for the e-marketing charlatans and black-hats. There are two basic types of bad SEO clients: crooks and fool–oops, I mean, ethically challenged and judgmentally-challenged.

Ethically-Challenged SEO Clients

I haven’t gotten so many inquiries asking for out-and-out unethical services. Still, I’ve been asked about blog-sp@mming software and other shady internet marketing tactics a couple times. A colleague shared this gem with me: “Have you thought about just scanning a book from the library and using it for web content? Or is that too high-risk?” (Seriously, someone asked him this.)

Of course, judging from the amount of comment sp@m and SEO-motivated hacking on the web, there is plenty of demand for this stuff.

Judgmentally-Challenged SEO Clients

A much larger group of bad SEO clients are simply those who insist on putting themselves in the way of fraud. Yes, that’s right: I’m blaming the victim. Someone who goes looking for a $5 gold watch can’t cry too long if the watch turns out to be fake or hot. With SEO, there are a few more nuances, but it’s the same essential idea.

The overwhelming majority of these judgmentally challenged souls are private individuals whose only business is the business-in-a-kit variety. Yet they are also sometimes representatives of actual successful companies. The real businesspeople tend to be quicker to let their misconceptions go (after all, they can afford the real SEO alternatives), but not always. Let’s look at some representative types of this group, straight out of my own inbox (note: these are inquiries from prospects, not actual clients).

  1. Something-for-(Little More than)-Nothing Clients
  2. Really, I tend to think these people should be in the ethically challenged group, but maybe that’s just the remnant of my work ethic making me be mean There are actually two kinds of these clients:

  • The ambitious but cheap client: “I’d like to get to the top of Google for the keyword, ‘mortgage’ so I can turn over $100,000/month in revenue. I can spend up to $1,000.”
  • The Adsense-is-my-business-plan client: you wouldn’t believe the numbers of inquiries I get from people who only plan to make money off AdSense or other on-site advertising–they don’t even have a plan for getting repeat traffic, nor do they have content to synergize with the SEO effort. By buying promotional services, they would essentially be buying advertising in order to make money off advertising–you see where that could be a problem?

Another way of looking at it: why wouldn’t I just create a site myself and keep all the profit from my efforts? In fact, most SEOs do have their own project sites, which are often monetized by Adsense. The money we could otherwise get from AdSense is one very low baseline for pricing our services. Legitimate SEO clients are typically selling goods or services at a profit rate that works out to ten or more times what they could get from Adsense.In addition to the greedy, I also see a few other kinds of less common, but still problematic prospective SEO clients:

  • SEO-Starry-Eyed Clients: “Search engine traffic is definitely the best way for me to get pet-sitting clients in my tiny Himalayan village.”
  • The Little-Knowledge-Is-a-Dangerous-Thing Client: “Don’t tell me about keyword research, content, anchor text, or natural linking strategy, just get me the PageRank (or links, keyword density, or whatever the fad is).”
  • Gullible-and-Not-Letting-Go Client: “I know of at least two services that will submit my site to thousands of search engines for $29.95. If you can’t do that, I’ll take my business elsewhere.”
  • I-Will-Never-Trust-SEO-But-I’ll-Consider-It-Anyway Client: “No one can guarantee a good search engine ranking so this is all pointless–I’ll just go with that $29.95 search engine submission package someone just emailed me about. At least it’s cheap.”

In short, if you are going to find good SEO web consultants, you need: 1) realistic expectations; 2) a realistic budget; 3) solid information. Don’t expect something for nothing, do a little reading, and it’s much less likely you’ll fall victim to bad SEOs.

Lee Rummage is a good SEO and internet marketer. Check out his internet marketing website at: http://www.onlinewebconsultants.com

Article Source: http://EzineArticles.com/expert/Lee_Rummage/28358

 

How to Hire a Good SEO Marketer

SEO (Search Engine Optimization) is the art and science of making search engines rank your site high in the natural search results when someone types in a query. That’s the intent of SEO, however. Since SEO is still an emerging field, there is no “governing body”, and the rules sometimes change. A good SEO professional understands these changing rules, and knows how to properly apply them. A bad SEO specialist generally makes mistakes, or purposely tries to deceive the system to win “fake” high rankings.

It is not true that you have no control over what appears in the search engines. The content that you put on your site determines where you appear in the search engine results page (SERP). If your site is about “widgets”, you’re probably not going to appear in search results about “bus fares”. The most important thing you can do on the web is to represent yourself honestly. If your site is about “widgets”, and the content on your site talks about “widgets” then you’ll probably appear somewhere in the SERP for “widgets”. A good SEO professional can help you rank higher for “widgets”, among other well-researched, and relevant keywords.

What is the Difference Between a “Good” SEO Service, and a “Bad” One?

A bad (“blackhat”) SEO marketer is like a vendor walking down the street selling snake oil. You may think you’re getting a deal, but you can’t be sure of the consequences. A good SEO marketer is like a pharmacist. They have studied all the tried and true techniques to solve your problem and probably have a good idea of how to safely and effectively address your issue.

The Benefits of Hiring bad SEO:

  • Your site could shoot straight to the top, ranking #1 for your keywords
  • You could earn a few new customers quickly and make a quick buck
  • The cost is far less than what your friends and competitors are paying for SEO

The Costs of Hiring bad SEO:

  • When the search engines catch on, your site could be penalized (drastically downgraded) in the rankings, ending up worse than before
  • Your site could be temporarily banned from the search engine (completely unfindable – expect 6-12 months)
  • Your site could be permanently banned from the search engine (completely unfindable – for good)
  • When any of the above occurs, there will be lost productivity from having to remove all the search engine spam from your site
  • It could be hard to track down all the tricks the SEO marketer used to artificially boost the rankings, and therefore it could take a long time to get back into the results pages
  • Once penalized or banned, you will lose all the potential customers you would have gained had it been done correctly
  • A professional SEO consultant will probably have to be hired at additional cost to fix it and do the job right

Don’t believe it? In February 2006, BMW was given the Google Death Penalty for employing blackhat SEO practices. They presented a slick design to anyone with JavaScript, and showed everyone else (that means the search engines) a keyword-rich page. Showing one content to visitors and another to Google is a no-no. BMW Germany was banned from Google.

The Costs of Hiring Good SEO:

  • The initial cost will be higher
  • There will probably be an ongoing subscription fee
  • The implementation time will be longer (for the site to rank high)
  • There will be changes to the content of the actual site, and probably the structure, as well

The Benefits of Hiring Good SEO:

  • Higher rankings overall
  • The high rankings tend to stay there
  • The keywords you are ranking high for are relevant to your organization and the people who are trying to find you
  • It is more cost-effective in the long-term
  • Future pages that you add the the site will be easier and faster to rank higher
  • No blackout periods or customer loss because of penalty

What Is “Bad” SEO, and Why is it So Undesirable?First, let’s examine some of the techniques available to the blackhat SEO marketer. Here are just a few:

  • Doorway Pages: Many pages stuffed with keywords are placed on the web, and all link back to your site
  • Cloaking: Showing one version of the site to visitors, and another to search engines.
  • Dynamic Content: Not all dynamic content is bad; in fact, most is perfectly legitimate. But having the server generate large lists of keywords that change frequently is generally a bad idea.
  • Scraping: Some sites visit high ranking sites, copy bits of the content that has the keyword they want, and post it on their site. This is a very good way to really annoy other websites.
  • Hidden Text: Keywords on a page that are the same colour as the background, or that are hidden by CSS are a bad idea
  • Setting up links pages that use the keyword-rich link text of other sites to gain ranking. This makes the link page appear to be more relevant for the desired keywords. This annoys not only the search engines, but also the visitors.
  • Keyword Stuffing: Writing almost meaningless text in the site that is basically a long list of keywords. Responsible SEO will use keywords carefully in the text, but like all things, you can overdo it. Search engines appreciate good grammar.
  • Overdoing RSS: Go ahead and syndicate large portions of your website. But syndicating all of your website may raise a flag. There are rumors suggesting that there might possibly be changes in the way Google indexes RSS in the future.
  • Bait-and-Switch: Submitting the search-engine friendly page to the search engine, then after it’s indexed, uploading the “real” page. This is a very temporary boost in your rankings.
  • Irrelevant Keywords: WHY would you promote the keyword “sex” on your site about “widgets”? Do you honestly think someone looking for “sex” will see your site and say, “oh wait a minute, I think I wanted a widget”? If you sell “widgets”, then promote “widgets”, so people who want to buy “widgets” can find your “widgets”.

Why do Search Engines Dislike All This?Search engines are in the information business. Specifically, search engines provide helpful answers to questions. Sites which use these techniques dilute the relevancy and usefulness of the search engines. The search engine that allows their results to become irrelevant is useless and out of business. No-one will search that engine, no-one will click on their ads, no-one will want to buy or display their ads, and eventually no-one will want to invest in them. Search engines are protecting their investments and their future by ensuring the continuing relevancy and usefulness of their results.

How to Hire a Good SEO Professional

Let’s first look at some of the signs that indicate the possibility of a blackhat SEO marketer

  • If you hear anything like “we guarantee top placement”, don’t hire them. A good SEO marketer cannot guarantee you a good ranking any more than your broker can guarantee you a great return. All they can do is a good job, or not.
  • If the company representative talks to you about the advantages of Meta Tags, don’t hire them. Meta Tags are very obsolete in terms of search engine marketing (SEM).
  • Get a list of previous clients and check their current site and rankings. If their rankings are now low, or if the client sites seem to have spammy content, or little content, don’t hire them.
  • If first contact with the SEO company is made through an unsolicited phone call or email, be wary. Why? SEO is not an aggressive marketing technique. SEO is the art and science of providing people with what they were looking for anyway. It is fulfilling a need in response to a request about that need. In a sense, it is an entirely passive marketing technique, because it is only triggered when a person is actually seeking it. Be wary of search engine marketers that seem overly aggressive.

My personal pet peeve is the ones that call and announce that we are not at the top of the search engines but they can “help” us. Rest assured, we are listed at the top for every keyphrase we’ve ever really targeted. When they are informed that we are at the top, they start demanding to know which keywords we rank high for. Such valuable keyphrases should not be given away so cheaply. I politely hang up on these people.

These are a few signs of a good SEO marketer

  • A good SEO marketer will insist on content changes to the website, and perhaps the structure of the site
  • A good marketer will thoroughly research the keywords they are going to be targeting, making sure that the keywords or phrases are relevant to the people trying to find you
  • They will generally provide you with regular reports, or at least suggest a strategy for collecting reporting data
  • Good SEO marketers will probably charge an ongoing subscription fee. This is because the web is a growing, organic network, and web marketing is an ongoing process.
  • Good SEO should be able to provide client names & sites from a few years ago that you can look up online. If you are unsure, then feel free to contact the owners of the site for a reference.

Life provides us with so few quick fixes. As in all things, hard work and dedication pay off, and those looking for the “quick buck” generally get it, and not much more. If you are serious about your online business, or the ongoing “findability” of your website, it is absolutely worth investing in long term strategies for search engine success. After all, search engines are not going away any time soon.

Helen M. Overland is a professional Online Marketer and E-Commerce Manager with almost 6 years experience in search engine marketing, SEO and PPC. She has achieved high search engine rankings for many websites through targeted, successful web marketing campaigns.

Article Source: http://EzineArticles.com/expert/Helen_Overland/31359